I’m driven and detail-oriented, and I love using tools like Figma, Sketch, and Adobe XD to bring ideas to life through wireframes and prototypes. Whether working on digital projects or finding ways to improve everyday experiences, I’m passionate about designing intuitive, engaging interfaces that also convert users. For me, designing digital products that are both easy to use and backed by data is a highly rewarding challenge. I focus on balancing creativity and strategy in every project. This includes redesigning landing pages to boost lead generation and developing intuitive UI components for digital platforms. For example, as a Marketing Coordinator at Adasina Social Capital, I led the redesign of the firm’s website and email campaigns, resulting in a 21% increase in open rates and a 317% increase in engagement for an investor briefing campaign. This experience demonstrates my ability to align user needs with business goals, producing measurable outcomes.